Abstract The differences between “mainstream” media education and teleologically defined media education is dealt with in this article by Seppo Tella. “The former tends to focus on analysing the messages of mass communication, while the latter is more interested in the educational applications of modern information and communication technologies, open and distance learning and virtual pedagogy”. The transformation of media education as well as some of its central principles are described here. |
Tella, Seppo  Seppo Tella, born in 1947, is Professor of Foreign Language Education at the University of Helsinki since 1997. Additionally, he directs the Media Education Centre and the Research Centre for Foreign Language Education. As a specialist in media education he has both led and participated in many European Union-based projects on media education, information and communication technologies and foreign language education.
Publications: "Aspects of Media Education: Strategic Imperatives in the Information Age" (ed.) 1998, "Teaching Through a Foreign Language: From Tool to Empowering Mediator" (co-ed.) 1999, "Media, Mediation, Time and Communication: Emphases in Network-Based Media Education" (ed.) 2000.
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