The Changing Nature and Uses of Media Literacy.

Author: Livingstone, Sonia
Published: London, 2003
Source: http://www.lse.ac.uk [09-27-2004]

Abstract

The concept of media literacy is changing dramatically from its traditional focus on print and audiovisual media to encompass the Internet and other new media. Hence, it has to be defined in a new and broader way. Sonia Livingston examines the four component model of media literacy (access, analysis, evaluation and creation of messages in a variety of contexts) for its applicabiltiy to the internet and addresses the implications of the concept for academics and policy makers. She promotes a democratic and critical approach to media literacy, one that repositions media-users from passive recipients to active participants in society.

Livingstone, Sonia

Sonia Livingstone is Professor of Social Psychology at the London School of Economics and Political Science. Her teaching and research activities centre on media audiences, particularly audience response to television genres (talk shows, soap opera, crime media). Her publications include "Making Sense of Television" (2nd edition, Routledge, 1998), "The Handbook of New Media" (edited with Leah Lievrouw; Sage, 2002), and "Young People and New Media" (Sage, 2002)